Martin is a digital sales & marketing specialist with a wealth of experience in business-to- business customer acquisition. As the managing director of a marketing agency, Martin led a team of marketing specialists who ran lead-generation campaigns for clients in a range of sectors including oil & gas, higher education, IT infrastructure, software, renewable energy, manufacturing & recruitment.
Martin has a strong track record of achieving high ROI on marketing campaigns for B2B clients using content marketing principles. Working closely with in-house sales & marketing directors, Martin is able to reach the right audience & create qualified opportunities.
Some of Martin’s key achievements in recent years include becoming one of the UK’s first partners of HubSpot to achieve Gold status, leading a marketing agency to a Top 50 creative company status from Creative England & being nominated for Fellowship to the Royal Society of Arts. Martin now works closely with the East Midlands Chamber of Commerce & a number of England’s LEPs to deliver digital marketing training, workshops, & campaign development.
BA (Hons) Politics, Philosophy, and Economics. Fellow of the Royal Society of Arts, Manufactures & Commerce.
Board member for skills & employment boards across the Midlands region. Piloted digital skills groups across schools in Derby City to encourage coding skills in schools
Derby County Football Club, craft beer & following current affairs with a degree of interest which some may say is unhealthy.
Digital strategy, CRM, Lead Generation, B2B, Sales process & sales enablement, Content Marketing.
The Michael Parkinson of current affairs