Public Sector Marketing Specialist
Amanda is an experienced strategic public sector sport & physical activity consultant with expertise in strategy, marketing & behaviour change & 25 years’ experience in the sport, leisure, culture & well-being sector. As a local authority Head of Service, she led multiple operational & management teams, responsible for delivering high quality customer focused leisure & cultural services including Health & Wellbeing, Sport Development, Customer Service, Arts & Cultural Development, Marketing & Event Management.
Amanda led the innovative & very successful Sport England funded £1.6 million City of Football project in Nottingham, using behaviour change principles to drive increased participation especially with under-represented groups & in-active people. Amanda worked with a diverse & cross-sectorial range of partners from across Nottingham challenging the traditional approach & football infrastructure & explored new ways to engage people, bringing together a unique partnership in the city including sports, creative, cultural, business, voluntary & community sectors.
Some of the key clients Amanda has worked with include The FA, Sport England, The Football Foundation, Active Partnerships & Leicester City Council. Amanda is also a Director of The Marketing & Leadership Academy, an accredited study centre for CIM where she heads up operations but can occasionally be persuaded to tutor students.
MA (Hons) Theatre Studies – BA (Hons) Drama – Post Graduate Diploma in Professional Marketing
Variety of fundraising & charity activity within the fitness & health sectors
All things cycling, especially Track cycling where she regularly competes in national & international Masters’ competitions
Marketing strategy, Public Sector, Behaviour Change, Physical Activity, Sport, Community Engagement, Organisation Change, Internal Communications.
A film actor with a biography not too dissimilar to Meryl Streep